Every year, Amazon holds a “record” Prime Day, and every year the company boasts about the performance of the annual sales event in a press release. The self-congratulatory announcement isn’t exactly absurd—given its size, any year-over-year growth is noteworthy.

Amazon isn't the only place to find major sales this week. We found the best Prime Day Hoka deals at retailers like Zappos and REI.

Who doesn’t want a great smart TV, especially in a 65 inch size? Grab these 65 inch smart TV deals before the Amazon Prime Day Sale ends tonight at midnight.

From the new iPhone 16e to last year’s feature-packed Samsung Galaxy S24 Ultra, the Amazon Prime Day sale 2025 has something for everyone.

Amazon Prime Day, the four-day period during which the e-commerce company offers special deals and signs up new Prime members, helped lift total online sales across America by 30.3% for the period to $24.

Some major retailers raise the online prices of certain goods days or weeks before marking them down in seasonal sales events, the NBC News Price Tracker shows.

The entry-level AirPods 4 earbuds without ANC are now available for just $89, down from their usual $129: That’s a 31% discount and the best price these earbuds have ever reached on Amazon. For those who want even more features,

The latest model of the Amazon Kindle is down to just $84.99 in the Prime Day sale, equaling its November 2024 deal price.