The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Asda has announced the return of its iconic Rollback proposition as part of a significant investment to begin lowering prices ...