Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

While it’s easy to see Magic Cue on the Pixel 10 as little more than a bunch of shortcuts linked together, in practice, it is so much more than that. Magic Cue represents a shift from AI as an assistant that you call on to an AI that proactively points you in the right direction and becomes a part of your daily workflow.

The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

Software has always been an integral part of the Pixel experience, and that's not changing with the new Pixel 10 family.

One of the more exciting live demos was the Google Pixel 10's new Voice Translate feature, which translates conversations in real-time. Fallon and Polinesia held a live conversation where Fallon spoke in English and Polinesia spoke in Spanish, and the Pixel 10 translated the conversation, matching their voices and tones.

Google on Wednesday announced its latest crop of Pixel smartphones, accessories and an AI-powered health coach. Why it matters: With an earlier-than-usual launch, Google aims to gain some buzz ahead of Apple's expected iPhone announcement next month.

The Pixel 10 family consists of the base Pixel 10 model, two Pro models and the latest Pro Fold. All of these phones feature the latest Tensor G5 Processor, Qi2 wireless charging and, of course, new AI tricks.

Google used the Pixel 10 launch to take potshots at Apple, which has repeatedly delayed AI updates to Siri, its digital assistant.