Microsoft's efforts to monetize its huge investments in generative AI are now catching up with consumers.As reported by the Wall Street Journal, the price of the company's 365 service is going up in regions including Australia and parts of Asia due to the inclusion of the company's Copilot AI assistant.

Microsoft is not asking for your permission to integrate its AI assistant Copilot into your life—it’s just doing it. The company recently forced Copilot onto Microsoft 365 users in Australia and parts of Southeast Asia.

The change demonstrates the lengths to which Microsoft is going to try to profit from its huge investments in AI. Copilot, which is built with technology from OpenAI, is a key part of Chief Executive Satya Nadella’s plan to keep expanding Microsoft’s software business for consumer and corporate customers.

Microsoft is planning to integrate internal and third-party artificial intelligence (AI) models into its flagship AI assistant, Microsoft 365 Copilot. The move comes as the tech giant looks to reduce its dependence on OpenAI 's tech and save costs.