We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Don't worry, Xbox consoles are still here to stay - but even if they weren't, we're willing to bet the OG Xbox would remain ...

Avowed is kicking off the Xbox first-party in 2025, but it's far from alone, with id Software's DOOM: The Dark Ages, ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...