We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

Fans are eagerly awaiting the Nintendo Switch 2, and one concept art has caught their attention which has a sleek, intuitive ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

The Xbox Accessories app now supports thumbstick recalibration for the Xbox Elite Wireless Controller Series 2 on both ...

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Microsoft's November update for Xbox introduces AI-enhanced search, friend requests, and updated Windows app features.

Don't worry, Xbox consoles are still here to stay - but even if they weren't, we're willing to bet the OG Xbox would remain ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

According to the company, the campaign “invites people to play with Xbox across multiple devices and screens” and “showcases ...