Universal put forth one of the biggest marketing campaigns this side of "Barbie" last year for "Wicked," and it was rewarded with the biggest box office returns ever seen for a Broadway musical adaptation.

Like a seed dropped by a skybird, “ Wicked ” stars Ariana Grande and Cynthia Erivo and director Jon M. Chu returned (presumably by bubble) to Las Vegas for CinemaCon, the annual convention for movie theater owners.

On Tuesday at CinemaCon in Las Vegas, Academy Award-nominated director Jon M. Chu unveiled footage from Wicked: For Good, the second part of his adaptation of the iconic Broadway musical.

Academy Award nominees Cynthia Erivo and Ariana Grande are back to Oz in 'Wicked: For Good,' opening in theaters November 21.

Theater owners attending Universal's presentation in Las Vegas are the first members of the public to get a glimpse of the continuing story of the Witches of Oz.

Erivo and Ariana Grande were on hand to introduce the first footage of the sequel at Cinemacon. Follow the yellow brick road to the conclusion of Elphaba's story. A lucky few got the chance to get a glimpse of that journey in the first trailer for Wicked: For Good at Universal's CinemaCon presentation on Wednesday evening.