They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Ads will appear exclusively in the ‘Updates tab on WhatsApp, which includes the Status and Channels features used by about ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

Meta has announced it will begin showing advertisements in WhatsApp's Status feature, marking a significant shift for the ...

Meta emphasised that private messages, calls, and group chats will remain ad-free, preserving the core messaging experience. ...

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...

These ads will show up in the Status and Channels section. WhatsApp says that it will use information like the users’ country ...

It comes just weeks after Meta added its Meta AI tool to WhatsApp, an artitficial intelligence chatbot which cannot be removed or turned off. Meta is able to read any messages the AI is tagged in by ...

WhatsApp is set to introduce significant advertising features that allow businesses to reach users while keeping personal ...

This represents a notable change for the platform, considering its founders, Jan Koum and Brian Acton, had committed to keeping WhatsApp free from advertisements.