BENGALURU: To promote healthier choices amid rising sugar consumption, a survey was conducted to understand sweet consumption ...

Is a well-established fast fashion brand becoming boring in Indian society? The new generation does not only reject ...

Kundan jewellery is one of the traditional jewellery that has been part of every bride’s trousseau. Check out these Kundan ...

The pieces that make up Obeetee’s new Viraasat, however, are meant to be marveled at in their entirety. Launched last month ...

The vibrant and glamorous world of Bollywood has long been a cultural touchstone in India, influencing everything from music and dance to lifestyle and fashion. For Indian fashion startups, this ...

KOCHI: Joining the grand Onam festivities across Kerala, low-cost airline Air India Express (AIE) on Wednesday flew in a ...

Indian fashion has always been synonymous with rich heritage and artistry, but Manish Malhotra just took it a step further, making history in the world of ...

differentiating it from other traditional attire. Historically, the Kasavu sari had been reserved for high-ranking women. The intricate designs, along with the generous use of gold zari ...

Designers say Gen Z brides are far more experimental and self-assured and believe in prioritising personal style, comfort, ...

Today, where bridal trends are constantly evolving, Bollywood divas are embracing an age-old tradition, giving a kickstart for a glamorous comeback. Atla, a popular red dye design for hands and feet, ...

Discover unbeatable deals on ethnic wear for women from top-selling brands in Amazon's BIG SALE. Shop stunning sarees, suits, ...

Looking for trendy jewellery to buy unique pieces? Discover brands that bring Desi culture into your everyday life!