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TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...
When TikTok first dropped back in 2016, I didn’t think much of it. Just another app, right? Fast forward to now, and it’s ...
TikTok's head of global marketing is exiting the company as part of a leadership shake-up. Zenia Mucha will solely oversee TikTok's brand and communications division. The move comes as TikTok ...
TikTok is celebrating Small Business Month with a present that most platforms can’t give: a real shot. Through their new ...
Even before the launch of its shopping feature, TikTok had already established a reputation as a place for users to find items to add to their wishlists. A study conducted in 2022 by marketing ...
you can use this information to start planning how you can refine your TikTok marketing strategy. This doesn’t mean you need to be reactionary and change everything if the metrics aren’t where ...
By the numbers. With about 25% of TikTok’s audience under 20, these changes could significantly impact advertising strategies. Between the lines. The restrictions on teen targeting could ...
Should TikTok fail to find a buyer, businesses could see a big change in their ability to reach ... The potential drawbacks for businesses’ marketing strategies without TikTok could be major.
Video sharing app TikTok has made internal changes in a bid to protect the ... working especially on covert influence campaigns and advertising integrity,” Virkkunen said. The first round ...
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