TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter ...

The app's efficiency push shows it's following in the footsteps of its Big Tech peers, and its sellers aren't happy.

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

From social-media tradwives to sexualized milkmaid dresses, the rise in ultrafeminine fashion reflects conservative values ...

By thinking about how you can create content and connect with your audience, you might find new sales channels and new ...

The marketing chief tells Tim Healey why classroom theory is no match for work experience, and how vulnerability shapes ...

Gross margin (GAAP) declined to 19.8% of net sales from 21% in Q1 FY2024, reflecting deleverage in buying, distribution, and ...

Agencies have long functioned as an intermediary between creators and advertisers. But they may start to get squeezed out, as ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Sam Gold’s Brooklyn-rave take on “Romeo + Juliet,” nominated for best revival of a play and led by Kit Connor and Rachel ...

Q1 2025 Management View CEO Hezy Shaked highlighted sequential improvement in comparable net sales, stating, "the comparable net sales trend of our business has continued to improve in fiscal May, ...