The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

At its press conference at CES today, Sony Honda Mobility announced pricing and preorder details for Afeela. The vehicle will come in two trims: the $89,900 Afeela 1 Origin, and t

The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.

Need a quick history lesson? Sony was originally founded in 1946 as Tokyo Tsushin Kogyo. It went through the Walkman and the Discman, and in 1994, it introduced the first-ever PlayStation. It also released a range of robot dogs between 1999 and 2006, and yep, now it’s building cars.

But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.

Sony and Honda confirmed pricing for the first electric vehicle from their joint Afeela brand at this week's CES 2025 in Las Vegas.

Sony Honda Mobility used its CES press conference to announce that it has begun taking pre-orders for its first EV, the Afeela 1 sedan.

You may recognize this concept—Sony and Honda debuted it at CES 2024, with customer orders set to open this year. Afeela has also promised an SUV and a cheaper model down the line. And an updated version of the prototype is set to debut at CES 2025 this evening.

In a little over a year, Sony Honda Mobility expects to launch the Afeela 1, a battery-electric sedan that’s been very visibly half a decade in the making. When I ask CEO Yasuhide Mizuno about the challenges the joint venture has faced in its brief history,

The Afeela 1 EV is nearly production-ready and will be assembled in the U.S. at a Honda facility. Afeela also announced the start of reservations, which for now, is only open to California residents.