This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.

Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

Greater New Bedford Regional Vocational Technical High School said its students completed building a playhouse in a young girl’s memory last month.

Finneas talks the assignment to do his shortest piece of music ever — the few seconds of sound that will precede every Apple TV program from now on.

Television theme songs do more than fill the space before a show starts. The best ones become part of the cultural fabric, ...