OTT intelligence demand is rising for AI-led churn prevention, personalization, ad monetization and playback optimization, with opportunities in services, first-party data and privacy-ready ...

For most of media history, the complaint was that we did not have enough choice. ​Today, that problem has been solved so ...

If the industry has invested so heavily in technology, platforms and scale, why does personalization remain so difficult?

The real solution requires a connected system that combines identity, customer behavior, and business signals.

The vast majority of consumers, 91%, find at least one form of personalization intrusive, the study found. The personalization tactics most commonly cited as intrusive are tracking behavior across ...

"Everyone wants to be called by name if you think the person has a right to know your name, but a stranger calling you by ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Learn how to change your Google Messages background, update chat bubble colors, and set custom photo wallpapers in a few ...

At a time when the client experience is growing increasingly similar across different banking platforms, the banks that ...

Today, virtually all marketing leaders have embraced the premise and promise of the experience economy. They’re mapping customer journeys across touch points and channels, segregating audiences and ...