If the industry has invested so heavily in technology, platforms and scale, why does personalization remain so difficult?

For most of media history, the complaint was that we did not have enough choice. ​Today, that problem has been solved so ...

The vast majority of consumers, 91%, find at least one form of personalization intrusive, the study found. The personalization tactics most commonly cited as intrusive are tracking behavior across ...

Opinion: The greatest danger will arrive when human beings are no longer managing AI but are instead being managed, ...

I spend a lot of time with marketing leaders who, on paper, are doing personalization right. With experienced staff, robust data sets, and strategic campaigns, they should be influencing profitable ...

Vitality has acquired Icario, creating a combined health engagement platform that will serve approximately 19 million members ...

Giant Eagle also sells third-party gift cards that customers can earn perks on, and the retailer offers perk multipliers. So ...

Learn how to change your Google Messages background, update chat bubble colors, and set custom photo wallpapers in a few ...

Virtual Teammates and purpose-built AI models are real progress. Enterprise readiness is still the harder problem.

SINCE the energy crisis started in March, fuel, shipping, and electricity costs have spiraled, and Philippine companies are scrambling for any margin they can find. Increasingly, many are finding it ...

Global AI-first cloud communications platform Infobip, has enabled the world's largest hot pot chain, Haidilao, to more than double key engagement metrics across its vast loyalty scheme.

OS 27 Apple CarPlay introduces a new liquid glass interface and advanced media controls. See how audio scrubbing and Siri AI ...