Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

TL;DR: Microsoft plans to revive its Xbox Backwards Compatibility Program for its 25th anniversary, enabling iconic games from four Xbox generations to be playable on the upcoming Project Helix ...

Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox." The ...

Microsoft has kicked off October by announcing a significant price rise for Xbox Game Pass Ultimate, which comes just over a year after the last price rise for the subscription service. In July 2024, ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

Posts from this topic will be added to your daily email digest and your homepage feed. The wireless gamepad works just as well on the Steam Deck and PC as it does on the Xbox Series X / S. The ...

Kendall Cunningham is a writer, a podcast host, and a lifelong gamer who has been writing about the industry for nearly 5 years. His work is driven by a love for games that dates back to the NES, with ...

Microsoft Gaming's new CEO, Asha Sharma, is "willing to question everything," according to Xbox vice president Jason Ronald. He told The Information that Sharma's ambition as the new CEO is to "retain ...

After bringing the AI assistant to the Xbox mobile app, Windows 11, and the Xbox Ally, Microsoft is ready to launch it on the Xbox. After bringing the AI assistant to the Xbox mobile app, Windows 11, ...

Microsoft may soon allow PC players to enjoy original Xbox and Xbox 360 games thanks to an official emulator for Windows. While the talk of the town is the upcoming Project Helix, a new report ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...

Back in February, Xbox saw a pretty massive shakeup to its leadership. Phil Spencer retired and was replaced, not by his expected successor, Sarah Bond, but by Asha Sharma. Sharma’s previous role as ...