Nike’s new Elite EasyOn backpack was designed with innovative features making it accessible for as many athletes as possible, ...

NBA fans were shocked this week when Celtics star Jaylen Brown found himself in the crosshairs of Nike's social media team.

All 30 NBA teams revealed their Nike City Editions uniforms, which they will debut during the NBA Cup in-season tournament ...

LOS ANGELES (AP) — UCLA athletic director Martin Jarmond has had his contract renewed through 2029. The university announced ...

The Milwaukee Bucks unveiled the team's newest uniform, part of the 2024-25 NIKE NBA City Edition collection. The front of ...

Whether buying it as a collector’s item or simply as a new favorite wardrobe piece, the convenience of online and in-store choices makes it simple for fans to purchase one before they are sold out.

The Nike x Doernbecher auction for their 20th anniversary was open for online bidding between October 21 and October 30.

The online fundraiser event also includes a special opportunity to purchase this year's 20th anniversary commemorative ...

Right now, you can save up to 30% off select styles on Nike.com, which is some of the deepest markdowns the company offers ...

The Reina EasyOn Shoe is perfect for when you want to slip into your sneakers and go. This sneak has a sockliner that adjusts ...

When establishing a direct channel to end-consumers, suppliers can take an informed, segmented approach to avoid backlash from their retailer partners.

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.