The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Nearing the end of the regular season, the No. 1 Oregon Ducks are zeroing in on a Big Ten Championship and playoff berth.

Polen Focus Growth Strategy highlighted stocks like NIKE ... least one new stock pick per month from our monthly newsletter’s ...

From the AAA School of Advertising to Paris, New York, London, and Amsterdam, he’s worked at some of the world’s most admired ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

The campaign leads with two 30-second ads, marking the brand’s return to UK television screens after more than a decade.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...

New spots feature NBA stars Anthony Edwards and LaMelo Ball, and Grammy-nominated artist Coi Leray. Ads showcase such ...

Kode announce the appointment of Emily Bowell as New Business Director, marking another exceptional addition to their ...

China’s e-commerce firms reported an increase in the number of shoppers and a growth in sales for this year’s Singles’ Day ...