Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices ...
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...
new devices, new ways of access. Were not going to grow the market with $1,000 consoles. Microsoft's strategy in the ...
For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...
A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...
Microsoft is currently doing something quite unprecedented in the gaming industry by making Xbox games available on more ...
Microsoft’s latest Windows 11 Insider preview build introduces a hidden universal Share button, enhancing file-sharing ...
Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements ...
We definitely want to be in the market, and when we can find teams and technology and capability that add to what we’re ...