An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Meta Platforms' WhatsApp announcement adds another catalyst for growth and appreciation. Click here to find out why I rate ...

Meta eyes WhatsApp for its next ad frontier, signaling a deeper monetization push. Does this call for a stock upgrade?

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses ...

WhatsApp monetization features now allow creators and businesses to earn via subscriptions, promoted channels, and ads in Status updates.

Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.