An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

WhatsApp is set to introduce significant advertising features that allow businesses to reach users while keeping personal ...

Why it matters: Meta has two primary levers to increase ad sales: price and volume. While price can be indirectly increased ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

The ads will appear in the Updates tab, which is accessed by up to 1.5 billion people daily. According to developers, no ...

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

Meta Platforms has launched its first accelerator program in India, aimed at empowering next-gen game developers with AI and ...