The latest commissions are packed with iconic characters, activities to inspire and home-grown storytelling for families of ...

Every great brand begins with a story that captures hearts, sparks curiosity, and leaves a lasting impression. But how do you ...

In today's fast-paced digital world, the significance of a compelling brand narrative cannot be overstated. For businesses ...

Australia-based Jatcorp will focus on building its nutrition brands and potentially acquire at least one new brand in the ...

"While it's an expensive and time-consuming process, we expect this game-changing experience to be available in two years," ...

By integrating AI to enhance personalization while maintaining your warmth and empathy, you create a personal brand that ...

Employer Direct Healthcare, a company that connects members with specialty care, has rebranded as Lantern and is expanding ...

Experts say there is a larger trend of consumer giants spinning off their units to optimise their balance sheets, go ...

The international vice-president of marketing at the audio equipment maker’s parent company, Harman, tells Tim Healey that it ...

Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses ...

Locus chief creative officer Sujin Hwang discusses the studio’s venture into the memecoin space and details advancements in 3D animation technology ...

Manoj Thomas, a marketing professor at Cornell University's SC Johnson College of Business, says that it's important to consider whether a new name will disrupt product recognition or stray from a ...