The new ad featuring Haaland was built using EA's Frostbite game engine to remix scenes of Haaland from the recent Beats ad "The King & The Viking" featuring Haaland and NBA legend LeBron James ...

In the promo, Haaland receives a heartfelt message from his father and agent, former footballer Alfie. Meanwhile, the man known as "King James" receives a prematch pep talk from his wife, Savannah.