Brady Corbet's Post World War II American Epic, 'The Brutalist,' starring Adrien Brody, has had a successful streaming debut ...

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

Between bingeing, weekly, or batches, is there a right way that streaming services try and get you to keep watching?

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

The return to the HBO Max name marks a strategic pivot in Warner Bros. Discovery's bid to bolster its positioning in an increasingly competitive streaming landscape. Amid financial pressures ...

Warner Bros. Discovery has renamed its streaming service once again. Beginning in the summer of 2025, “Max” will be “HBO Max” ...