Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Do rebrand rebrands rescue or risk reputation ... It may undermine investor confidence in long-term strategy. Cleverly, HBO Max launched memes on its own backpedalling. A well-executed reversal ...

Discovery’s willingness to keep boldly iterating its strategy and approach ... chairman and CEO of HBO and Max content. The rebrand caused a stir online, with social media users mocking ...

The HBO Max rebrand saga highlights how quickly brand ... otherwise confusion undercuts the strategy. Finally, customer perceptions cannot be an afterthought. Clear, timely messages that are ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...