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How memes saved HBO Max from the usual drama that follows a rebrand
In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming ...
Max is now HBO Max, again — here's how it could impact you
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and ...
HBO Max renaming starts meme fest as netizens share hilarious reactions; check here
Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.
Goodbye forever to Max: HBO admits its mistake and Warner imposes a return to its origins with the name
One of the most important measures for companies when changing the name of a brand is that customers and consumers associate the old name of the brand with the new one, a movement ...
Epic 2024 Oscar-winning movie is now streaming on Max, perhaps making it less intimidating for many viewers
With its premiere on Max, The Brutalist can now be watched at your own pace, which may make the three-and-a-half-hour ...
The only certainty around Trump's tariffs for consumers and retailers is more uncertainty
In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...