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Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...
What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.
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Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” John Oliver snarked Sunday night ...
By Kimberly Nordyke Managing Editor, Digital John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name ... to a stupid name change.” ...
After unveiling the HBO Max flip-flop, the corporation’s social ... Discovery over the name change. Towards the end of the opening credits, a graphic appeared that featured all of the streamer ...