The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Envision a warm summer night in May, popcorn within reach; an irresistible lineup of engaging films is ready to elevate the audience's minds in the atmosphere o ...

Warner Bros. Discovery broke the news today at its Upfront presentation in New York, saying that the switch back to HBO Max ...

This expansion highlights WBD’s global growth strategy focused ... Casey Bloys, head of HBO content, added that HBO Max “more accurately reflects our present consumer offering” and signals a ...

It has its share of issues, of course – namely a recent price increase and a tendency for content to come and ... and value for money. Max (formerly HBO Max) is where you'll find Warner Bros.

At the time, it was considered an odd choice: HBO is widely seen as representing quality content, while Max — a reference to the Cinemax network — is less well-regarded. Advertisers told of the change ...