The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Elon Musk's AI company, xAI, is blaming its multibillion-dollar chatbot's inexplicable meltdown into rants about "white ...

A swim is planned to correspond with the 50th anniversary of “Jaws.” ...

This expansion highlights WBD’s global growth strategy focused ... Casey Bloys, head of HBO content, added that HBO Max “more accurately reflects our present consumer offering” and signals a ...

Netflix held its third Upfront as it continues to drive gains in ad revenues. Announcing a slew of new and returning series, ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...