Hello Kitty reaches her half-century in 2025 and Fender Japan is out to celebrate with guitars and new merchandise, including ...

Fender has lifted the curtain on its all-new American Ultra II family of electric guitars and bass guitars, which the firm has badged “the most advanced guitar series in the brand’s history”.

The Fender American Ultra Series was one of the best series of guitars I reviewed a while back. Now, Fender has announced the American Ultra II Series and they are calling it the most advanced ...

“With the work and heart that went into creating the American Ultra II series, there’s a lot of soul in these guitars,” said Justin Norvell, EVP of product at Fender, in a statement.

The American Ultra II series is built in Fender's iconic California factory where guitars are meticulously crafted using a blend of time-honored techniques and state-of-the-art CNC technology ...

You could argue that the American Ultra II is a blasphemy against the purity of Leo Fender's first masterpiece – or you could evaluate this guitar without the baggage of its heritage.

The Debut of American Ultra II Represents the Pinnacle of Modern Guitar Innovation, Featuring the Best in Performance, Craftsmanship and Design At a time when projections indicate the electric ...

The versatile shredder owns over 100 different Telecasters, but he’s full of praise for the upgrades that have been fitted to ...

Fender's newly announced American Ultra II series combines ... The standard version (from $2,199.99) packs a trio of Ultra II ...

Purchase any new product between now and the launch of the official Black Friday sale, and if it gets discounted over Cyber ...

Fender has revealed that it has updated its American Ultra guitar range, with the American Ultra II - a stunning new flock of guitars which feature a whole host of new-and-improved features. Think of ...