Fender’s CBS era is often boiled down to an equation of ‘corporate drive for profit and quantity = lowering of build ...
How did a guitar that failed to grab its intended market – the market it was literally named after – end up becoming the instrument of choice across surf-rock, post-punk, new wave, power pop, shoegaze ...
Who better than one of the hardest-working rock bands on the scene right now to showcase Fender's new line geared towards professional working musicians? When you buy through our links, we may earn an ...
Dr. Wayne Goins’ story began with homemade “guitars” crafted from cardboard, plastic or anything else he could get his hands ...
I’ve just spent a week in Tokyo with Fender (y’know, that small-time, guitar-making operation) for its Fender Experience 2025 event: an open-to-the-public celebration of music, design, and artistry, ...
Fender has restructured its made-in-USA electric guitar and bass guitar series with the announcement of the all-new American Professional Classic range. Replacing the outgoing American Performer range ...
Fender has officially unveiled the American Professional Classic, a new line of guitars and basses, with the help of hardcore heroes Turnstile. Featuring some of the most recognizable Fender ...
Hey, can you start by walking me through the process of crafting a custom guitar – where it begins, where it ends, and how ...
Fender execs on the art and craft of modern guitar making, and how the new American Professional Classic series got its ...
Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in ...
Fender has debuted an all-new electric guitar (and bass guitar) range. It is US-made, built for serious players, priced competitively, and presents some refreshing twists on long-standing designs, and ...