The new line of guitars, gear, and apparel celebrates the 50th anniversary of Hello Kitty. Fender Unveils Hello Kitty 50th ...

The final specs are unknown, but we'll see more at CES 2025 in January. Does the name sound a bit silly? Sure, but the end ...

Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.

What is it? There’s no doubt that if you are a regular consumer of six-string-related content on social media, you’ll have ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

The e Vitara, Maruti Suzuki's first EV, was showcased as the eVX concept in 2023 at both the Auto Expo in India and the Japan ...

Most of the kits found on the toy floor of the Akiba Yodobashi aren't even cars; if you seek to build a room-sized diorama of, say, the Battle of Tsushima, this place offers all the ship kits you'd ...

Why do we bring this up? Well, according to recent United States Patent Trademark Office (USPTO) filings, Toyota is once ...

Laying claim to an automotive nameplate takes more than just slapping a badge on a fender. Manufacturers go through the ...

Factory Five Racing was founded in 1995 in a small garage. Now it says it's the world's largest manufacturer of ...

Mephisto footwear has long been a low-key favorite among tastemakers in the downtown New York City scene for its use of high-quality materials, unassuming silhouettes and lack of overbearing branding.

The Superstrat-inspired shred machines seek to pay homage to the 1980s, when Charvel guitars were exclusively made in Japan ...