The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...

Made in Japan Fender® Limited Edition Hello Kitty® Stratocaster®: Exclusive to Fender’s Japan Flagship Store in Tokyo, this ...

A deluxe padded gig bag with Hello Kitty stitching is also included. Additionally, a selection of Made-in-Japan exclusive ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

Fender and Sanrio – have joined forces to unveil a new limited-edition collection of Fender items, celebrating the 50th ...

Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.

Two years after opening its flagship store in Tokyo, Fender has decided to further increase its presence in the Asian guitar ...

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

The Fender American Ultra Series was one of the best series of guitars I reviewed a while back. Now, Fender has announced the American Ultra II Series and they are calling it the most advanced ...

Why do we bring this up? Well, according to recent United States Patent Trademark Office (USPTO) filings, Toyota is once ...

Planning to buy an acoustic guitar? Check out the list of the 10 best acoustic guitars from leading brands like Yamaha, ...

Sam Fender's fans have branded Ticketmaster a "shambles" following the release of tickets for his tour. The star recently announced his upcoming arena tour and while fans were initially ...