Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...

Fender and Sanrio – have joined forces to unveil a new limited-edition collection of Fender items, celebrating the 50th ...

The collection includes: Squier® Limited Edition Hello Kitty® Stratocaster®: A globally available, glossy guitar in pink or ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

Hello Kitty reaches her half-century in 2025 and Fender Japan is out to celebrate with guitars and new merchandise, including ...

Fender is celebrating the 50th anniversary of Hello Kitty with the return of the cult classic Squier Hello Kitty Stratocaster ...

Planning to buy an acoustic guitar? Check out the list of the 10 best acoustic guitars from leading brands like Yamaha, ...

Kurt Cobain destroyed a cheap Japanese copy of a Fender Stratocaster on stage at one of Nirvana's first shows. Now you can ...

The Superstrat-inspired shred machines seek to pay homage to the 1980s, when Charvel guitars were exclusively made in Japan ...

The sale to Japan comes as the White House has made multiple efforts to strengthen the US-Japan relationship through defense technology cooperation and investments among other things. In April ...

In recent years, guitars made outside the US have gained ground among US consumers via ecommerce sites. Even Fender guitars had to reposition by launching a $119 guitar through its Squire brand.

The three countries have high expectations for Japan’s contribution to defense-related advanced technology, on which progress has been made toward concrete cooperation. The exercises tested ...