Few would argue that Indiana Fever guard Caitlin Clark is the most popular and marketable star in the WNBA right now. Clark’s ...

Indianapolis t-shirt shops are experiencing a surge in sales due to the Pacers' NBA Finals appearance, drawing fans from ...

This affiliate content is not influenced by our advertising relationships, but AP and Data Skrive might earn commissions from ...

Despite new uniform designs generating buzz, some die-hard fans express concerns about the current state of sports fashion in ...

In a time where Arizona’s sports fashion seems to be at its hottest, some aficionados think the sports apparel industry in the Valley is hanging by a thread thanks to a single company.

Father’s Day is the perfect opportunity to sort through some sports apparel deals, as there are a lot of Father’s Day sales ...

Thunder fans looking to snag their NBA Finals gear or update their blue and orange wardrobe selection can head to numerous stores across the Oklahoma City metro.

Meanwhile, Fanatics has also agreed a new partnership with Smith Entertainment Group, owner of ice hockey's Utah Mammoth and ...

Market segmentation is the process of dividing consumers into different categories based on distinguishing characteristics. The impetus behind market segmentation is that it helps retailers ...

While walking into a store during a holiday weekend and heading straight for the sales rack will save you a nice chunk of change, there are even more ways to save. Shop during the major shopping ...

The Students’ Federation of India (SFI) led a protest rally in Delhi’s Vijay Nagar area on Thursday, condemning what it described as a “mob attack led by fanatics” on a shop allegedly selling cow meat ...

For fans who thrive on the New York Yankees’ success, Fanatics offers a unique NY Yanks New Era polo. Providing a polished ...