Few would argue that Indiana Fever guard Caitlin Clark is the most popular and marketable star in the WNBA right now. Clark’s ...

Indianapolis t-shirt shops are experiencing a surge in sales due to the Pacers' NBA Finals appearance, drawing fans from ...

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Your Redbirds have climbed out of a slow start to the season and have placed themselves right in the thick of the NL Central ...

Despite new uniform designs generating buzz, some die-hard fans express concerns about the current state of sports fashion in ...

In a time where Arizona’s sports fashion seems to be at its hottest, some aficionados think the sports apparel industry in the Valley is hanging by a thread thanks to a single company.

Father’s Day is the perfect opportunity to sort through some sports apparel deals, as there are a lot of Father’s Day sales ...

Thunder fans looking to snag their NBA Finals gear or update their blue and orange wardrobe selection can head to numerous stores across the Oklahoma City metro.

Meanwhile, Fanatics has also agreed a new partnership with Smith Entertainment Group, owner of ice hockey's Utah Mammoth and ...

The Indiana Pacers are headed to the NBA Finals for the first time in 25 years after knocking off the New York Knicks in Game ...

Market segmentation is the process of dividing consumers into different categories based on distinguishing characteristics. The impetus behind market segmentation is that it helps retailers ...

All the build-up to the Champions League final as Paris Saint-Germain and Inter Milan arrive in Munich for Saturday's ...