Celsius: From Hype to Habit--Can the $16B Energy Challenger Keep Compounding?

Celsius isn't just selling an energy drink. It's selling identity. That distinction matters. The old category was built on adrenaline and edgeloud cans, extreme sports, and late-night hustle. Monster ...
The New York Times

If an Energy Drink Drank an Energy Drink, You’d Get a Celsius

How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...
Forbes

High Noon Says Some Vodka Seltzers Were Mislabeled As Celsius Energy Drinks, Issues Recall

Two production lots of High Noon hard seltzers were recalled Wednesday after the company found some of the packs contained cans mislabeled as Celsius energy drinks, which still contained High Noon ...
Fox Business

Vodka seltzer 'labeling error' turns into silver lining for energy drink maker

The makers of CELSIUS energy drinks are taking advantage of the publicity the beverages have gotten since a "labeling error" led to the recall of cans that actually have vodka seltzer inside. Last ...

Ohio State WR Jeremiah Smith becomes first college athlete featured on a Red Bull can

Jeremiah Smith is the first college athlete to be featured on a limited-edition Red Bull Energy Drink can, sold exclusively ...