Discover effective book marketing strategies for first-time UK authors, from building an author brand and online presence to reviews, local events, and audience growth.

The House of Lords Liaison Committee’s report notes that between 1 and 1.5 million British adults, around 2.4% of those aged ...

Advertising can turn our fears about aging, failure and belonging into reasons to buy, and repeated exposure can reshape what ...

The 2026 World Cup has come to an end, and now it’s time to find out which ads scored big. TV data and measurement company EDO has calculated the effectiveness of every ad during the World Cup and has ...

AI-generated advertising has reached a point where most consumers can't tell it apart from human-made work. But does it have the same influence? We put 20 ads (half human-created, half AI-generated) ...

Legal marketing and business development teams are getting bigger as law firms do. But unlocking the full value of those departments may prompt some firms to reevaluate how their people spend their ...

Digital advertising formats are typically seen as serving a very different purpose to their analogue equivalents. While linear TV and print ads offer advertisers broad reach, for example, digital ...

Your customers trust your employees more than they trust your brand. That’s not a guess. It’s the operating reality of how buying decisions are made today. When someone hears about your company from a ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

According to Jimmy Burgess, great marketing isn't about doing more. It's about doing the right things consistently and intentionally After three decades in real estate marketing, I’ve learned that ...