CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

Our industry has done a terrible job rewarding publishers for aligning their supply to quality and outcomes vs. short-term ...

FanDuel Sports Network is bringing select NBA and NHL games to free streaming services like Prime Video and Pluto TV.

Festive ad season, once rife with bots and fraud, is now seeing a shift toward AI-driven, real-time anti-fraud measures that ...

T.C. Fontaine, a Las Vegas-based professional wrestling fan, said he was tired of being “force-fed” ICE ads on Max, and when ...

Ontario Premier Doug Ford plans to pause the anti-tariff ad campaign which led U.S. President Donald Trump to halt all trade ...

The government is planning a 26 % increase in print media advertisement rates — the first such hike since 2019 (when the rise ...

Apple and NBCUniversal announced the new monthly streaming subscription for US customers last week. The cost depends on whether you want the version of Peacock with or without ads. Apple TV is ad-free ...

According to publishers, government advertising contributes 20% of total ad revenue for many news publishers. A DAVP rate ...

The headset that began in a hospital lab now sits in the middle of marketing’s biggest debate: how much truth is too much.

Discover the evolution of advertising measurement, moving past vanity metrics like clicks to focus on true impact, attention, and RO ...