Nobel Prize winner Daniel Kahneman’s choice to die forces us to focus on the fundamental question: Should we be free to ...

With practice, we can become conscious of the justifications we posit about the ways we choose to spend and not spend money.

The anchoring effect, a psychological bias, demonstrates how the first piece of information encountered significantly ...

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

A powerful psychological bias called anchoring influences our decisions. It means the first number we see often becomes a ...

Pausing gives you time to convert a fast impulsive response to a slower, thoughtful response.

Increased power, perhaps counterintuitively, appears to breed increased fear of weaker competitors. This can trigger ...

Neuro-adaptive systems could sense hesitation, emerging quality decisions or degraded mental inputs that may lead to a negative outcome.

Similar—yet not the same: Many studies show that patients often struggle to interpret numerical information in medical contexts, especially probabilities related to recovery and side effects. In a ...

American Life Histories began as a Depression-era make-work project for white-collar Americans and has been analysed by AI ...

Many studies show that patients often struggle to interpret numerical information in medical contexts, especially ...

If voters dislike big numbers, there is a purely nominal fix ...