Nobel Prize winner Daniel Kahneman’s choice to die forces us to focus on the fundamental question: Should we be free to ...

The anchoring effect, a psychological bias, demonstrates how the first piece of information encountered significantly ...

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

A powerful psychological bias called anchoring influences our decisions. It means the first number we see often becomes a ...

Pausing gives you time to convert a fast impulsive response to a slower, thoughtful response.

Neuro-adaptive systems could sense hesitation, emerging quality decisions or degraded mental inputs that may lead to a negative outcome.

Similar—yet not the same: Many studies show that patients often struggle to interpret numerical information in medical contexts, especially probabilities related to recovery and side effects. In a ...

Many studies show that patients often struggle to interpret numerical information in medical contexts, especially ...

If voters dislike big numbers, there is a purely nominal fix ...

A first-time investor stayed on the sidelines for years, paralysed by rising market levels. The fear of getting it wrong quietly did more damage than any market fall ever could.

Something extraordinary has happened, even if we haven’t fully realized it yet: algorithms are now capable of solving ...

Home > Press release: One in 1,000 Dies: Communicating Medical ... The Collaborative Research Center “Treatment Expectation” focuses on risks, chances of recovery, and side-effect rates in patient ...