It’s often said that accounting is the language of business—and that language is typically numbers and data. But for some ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

American said that Heather Garboden's experience in revenue management and finance give her an understanding of what will be good for the health of the airline, as she oversees its newly created ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Cigna aims to improve customer relations while keeping a close eye on the bottom line. If it works, other insurers may be ...

Learn why interactive content can outperform static content in generative AI search and tips for implementing it.

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

What can AI do to positively impact your business? Hannes Ben, of Locaria, unpacks AAEE – AI and automation for efficiency ...

The right pricing strategy can also be an effective customer retention strategy.

AI has the power to transform the way CX and marketing leaders drive impact. By prioritizing soft skills, creating space for ...

Rather than following the playbook of Chinese EV companies, incumbents should adopt a more strategic approach tailored to ...