NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...

AI has the power to transform the way CX and marketing leaders drive impact. By prioritizing soft skills, creating space for ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

It’s often said that accounting is the language of business—and that language is typically numbers and data. But for some ...

An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

The National Retail Federation event in 2024 was all about artificial intelligence. The same can be said for NRF 2025. Click ...

Mobile technology has fundamentally transformed the way businesses interact with their markets. With the advent of ...

The healthcare e-commerce landscape is governed by stringent regulations, including HIPAA compliance for patient data, FDA ...