The company made cool, versatile, affordable smartwatches a decade ago, before shutting down in late 2016 and selling most of its assets to Fitbit (which itself was acquired by Google in 2021). Now, Pebble is back — sort of.

After a rollercoaster rise and decline that started with Kickstarter and ended with Fitbit kicking the Pebble brand to the curb, co-founder Eric Migicovsky launches new 'Pebble-like' devices.