Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Etsy says, “Birthdays—we’re good at remembering them but we’re not always great at celebrating them” in a spot that advocates ...

It’s hard to pinpoint the exact percentage of TV advertising that drug commercials account for. But The New York Times reported that iSpot.TV, which tracks ads, says ads from the makers of ...

“Thousands” of complaints about the volume of TV commercials have flooded the Federal Communications Commission (FCC) in recent years. Despite the FCC requiring TV stations, cable ...

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

Well, golf fans, you got what you wanted. The PGA Tour will experiment with fewer commercials and more caddie conversations as part of this week’s telecast from the Arnold Palmer Invitational ...

Sing your way to a million-dollar prize on a musical game show, or land a spot in a Miami-filmed home improvement commercial. Reality TV beckons for ... of today's biggest pop artists.

The First City Monument Bank (FCMB) recently launched a new television viewing commercial (TVC). The new advertising campaign followed its Initial Public Offering (IPO). The 60-second commercial ...

A privacy notice is appearing on some Samsung TVs every few hours It doesn't seem to be possible to fully disable from the TV But it might ... have a Samsung TV whose pop-up won't stop?

Every March, there seems to be (at least) one commercial that CBS, TBS and TruTV all run into the ground as we sit and watch hours upon hours of the NCAA men's basketball tournament. This time ...