Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Businesses previously geared toward a middle-aged audience might have to revamp their branding design to appeal to a younger, but still serious-minded, crowd. For businesses that want to succeed ...

Netflix's visual branding has remained consistently strong with its iconic logo and dark, cinema-esque UI design making for a ...

Chase's Manhattan Design System is a composition-based approach to component design enabling teams ultimate flexibility.

Thomas Pigeon is a name synonymous with innovation and storytelling in the branding world. Despite academic struggles in his ...

Bombardier is proud to announce that its new brand evolution has been recognized with the internationally established “Red ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

Viceroy, a luxury chain of hotels and branded residential developments around the world, is debuting a new look this week.

The design community fêted the arrival of the brand’s warm minimalist outpost with drinks, cheer, and plenty of covetable ...

The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

With the concept debut apparently scheduled for next month, the production vehicle is reportedly on track to be revealed in ...