We speak to Ondřej Soška, the General Commissioner of the Czech Participation at Expo 2025, about this year's mascot ...

Farmacias Similares’ Dr. Simi plush dolls are popping up in famous arms around the globe, giving the chain brand recognition ...

Sports kits are now a fashion item for millennials and Gen Zers, who use their sports teams to create a stylish 'blokecore' ...

If the Zellers brand sells, Boutet imagines it won’t be for much because the subsidiary lacks the success it had decades ago.

This approach – bright colours, mascots and tonnes of illustrations – is common in the food and drink sector, but less so in home repairs, says Fresco. Wildish & Co.’s work for vegan snack brand, ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

Following the remarkable success of its debut edition last year - which saw 78,000 registered users, 107,000 teams created, ...