Unlike the core Volkswagen brand, which already maintains manufacturing operations in North America, these premium subsidiaries currently lack US production capabilities, making them vulnerable to ...

In a world where buyers demand authenticity and trust more than ever, this book reveals how to drive growth by aligning your brand with your customers' identity—while leaving behind outdated ...

All the stresses and all the strains. No exceptions. No substitutes.” (Max Lucado). Why? So, he could empathize with our weaknesses and keep us in the eye of life’s storms. Here’s your takeaway. Maybe ...

The nation’s business landscape in 2024 was highly challenging and volatile, as economic headwinds such as high inflation and currency fluctuations tested resilience of many brands. Sola ...

Nike? Adidas? New Balance? How fitness high fashion brands are battling it out to fit the world’s best tennis players, with eye-watering money being thrown at the sport’s superstars.