Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

Emily Ratajkowski is back at it. The “My Body” author, 33, revealed she’s the new United States brand ambassador for Italian ...

Marketers, we have a new development in the field of AI that could potentially change the way you manage brand image and it's none other than NotebookLM, which was previously known as Project ...

Here at Buffer, we think a lot about visual content. We’ve published our own research on the role of images in Twitter posts for greater social sharing. We’ve looked into tools that allow ...

The most resilient business leaders learn from mistakes, pivot their ideas or start something new. Here are 3 steps that take entrepreneurs below-the-surface to rebrand.

From small startups to big corporations, creating a recognizable brand image through bespoke apparel can be a game-changing ...

This was the start of the brand image that consumers worldwide are still in love with today. As Cadbury grew, they knew their branding had to evolve to reflect the changes. Some of these changes ...

As the climate crisis intensifies and environmental consciousness rises, businesses are increasingly expected to play their part in promoting sustainability. Many of today’s consumers ...

It’s official: We’re living in the golden age of store-brand items. Once dubbed “off ... retailers will choose names that reflect an image, personality, or value they want to convey.

The internationally known energy drink brand has inked a NIL deal with a men's basketball star for the first time. The leading athletic shoe brand continues its NIL signings with nine new track ...

The sports shoe manufacturer's stock prices have hit all-time highs, and On is also taking off in the U.S. Now, the Swiss brand is hoping that a partnership with megastar Zendaya will elevate its ...

The Broadway star came under fire last week after she engaged with the comedian's post in which he sported a "Make Jesus ...