in which we can now combine both sales excellence and marketing excellence to form what we call the ‘new innovative commercial business model.’ The best example of that is key account ...

No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their ...

The last 15 years have seen a substantial increase in the share of marketing budgets taken by promotions, as the spread of scanners has enabled weekly analyses of sales and demonstrated ... to source ...

Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers.